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INTENT Podcast 007: Erik Stafford

Erik Stafford is a multiple AAF-ADDY and ARDA award-winning Creative Director, brand strategist, author, and speaker.

He is Creative Director at Aimclear®, a data-driven marketing agency ranked 6X Inc. 5000 Fastest Growing Companies and winner of 14 US Search Awards, including 4X Best Integrated Agency.

Erik comes from an advertising and design background. He has released several digital training products and consulted on high-profile launches and campaigns, providing his creative expertise to foster engagement and improve conversions.

His work has been responsible for millions in sales.

Born in the midwest, growing up in Ohio and Chicago. Growing up his dad travelled a lot for work which led him as a kid to expand his horizons by getting familiar with different cultures around him. He has been an entrepreneur his whole life. He ran a successful small consultancy called Stafford Marketing for 10 to 15 years. He has also sold digital products and also worked as a web developer.

“People are a lot wiser than they used to be. Everyone has got a finely tuned bullshit detector these days.” – Erik Stafford

Some topics that were discussed include:

  • The Benefits of traveling
  • Erik’s trip to the Grand Cayman 
  • Fear
  • Pivoting
  • How the opportunity of moving to the Caribbean came about
  • How he rationalises a natural disaster
  • Response over reaction
  • Keeping up interactions
  • Navigating emotions due to loss
  • Being yourself
  • What his biggest change was on how he views things
  • What makes a good offer
  • Going from the corporate ladder to own business and then back to corporate 
  • What happiness is?
  • Social media having an adverse effect on how people view themselves

References & links mentioned:

Contact Erik:

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