Tag: Digital Marketing

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INTENT Podcast 007: Erik Stafford

Erik Stafford is a multiple AAF-ADDY and ARDA award-winning Creative Director, brand strategist, author, and speaker.

He is Creative Director at Aimclear®, a data-driven marketing agency ranked 6X Inc. 5000 Fastest Growing Companies and winner of 14 US Search Awards, including 4X Best Integrated Agency.

Erik comes from an advertising and design background. He has released several digital training products and consulted on high-profile launches and campaigns, providing his creative expertise to foster engagement and improve conversions.

His work has been responsible for millions in sales.

Born in the midwest, growing up in Ohio and Chicago. Growing up his dad travelled a lot for work which led him as a kid to expand his horizons by getting familiar with different cultures around him. He has been an entrepreneur his whole life. He ran a successful small consultancy called Stafford Marketing for 10 to 15 years. He has also sold digital products and also worked as a web developer.

“People are a lot wiser than they used to be. Everyone has got a finely tuned bullshit detector these days.” – Erik Stafford

Some topics that were discussed include:

  • The Benefits of traveling
  • Erik’s trip to the Grand Cayman 
  • Fear
  • Pivoting
  • How the opportunity of moving to the Caribbean came about
  • How he rationalises a natural disaster
  • Response over reaction
  • Keeping up interactions
  • Navigating emotions due to loss
  • Being yourself
  • What his biggest change was on how he views things
  • What makes a good offer
  • Going from the corporate ladder to own business and then back to corporate 
  • What happiness is?
  • Social media having an adverse effect on how people view themselves

References & links mentioned:

Contact Erik:

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INTENT Podcast Intro: Tega Diegbe

This episode is to talk a little bit about the podcast, what I envisioned for the podcast and what I hope to achieve with the podcast.

I spent like three months trying to think of a super clever name for the podcast. When I settled on INTENT, I had to think of a fancy reason why I would call my podcast intent. It could be tied to intention, it could be tied to intention and entrepreneurship. It could be tied to how entrepreneurs will, their intent into existence. 

I do the stuff that I know and love to do so well and stay in my comfort zone. So first and foremost, this podcast is going to be a way for me to step out of my comfort zone. The way I met these people and these people, I'm referring to, is going to be my podcast guests. The way that I've met these people would have been interacting with them primarily in a business sense. And as we did more business stuff together, as we did deals and worked out different things together, I've gotten to know some of them. 

So I wanted to get to know these people better. And in wanting to get to know them better, I knew that I couldn't maybe travel to where they are cause these guys are all over the world. In asking them questions and getting their answers to things that I'm intrigued about, I hope that people will learn different things that they can take away and use in their day to day lives. 

I would hope to grow into a place where we can just sit and talk business, talk about business and lessons learned from all that.  I hope you enjoyed this episode and you maybe got something from it that you can take and use and implement in your business or life. If you're interested in any of the links mentioned or any more information about anything that talks about in the show today, you can go to www.intentpodcast.com

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