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INTENT Podcast 016: Jono Poon

A Conversation between 2 Friends

This is a little bit different to the usual format of the podcast, Jono hosts a late night chat show and invited me as a guest. I enjoyed our conversation so much as it turns out I like to talk in the right situation and with the right people.

Jono is a long time friend and like me struggles to talk about what he does(in a professional sense. He shared an article with me about being a “full-stack digital marketer,” although he doesn’t want to be labeled as such. He loves providing solutions to fellow entrepreneurs and specialises in high-level inner performance and leadership. 

He isn’t just a full-stack digital marketer, he’s full-stacked on plenty other skills as well. 

As a British-born-Chinese, Jono has had a challenging childhood and was never used to being the centre of attention. That eventually changed when he decided to step into the limelight from the shadows to help people find themselves in both life and career. Now Jono is a proud public speaker and hosts his own podcast.

In today’s new style, we cover a range of interesting topics like stoicism, symbiotic relationships, and why we shouldn’t be using labels to identify each other. 

“If I want to see change, I’ve got to be the change.” - Jono Poon

Some topics that were discussed include:

  • Life updates during lockdown
  • Tega’s life in highschool
  • How to practice stoicism
  • What is self-awareness?
  • Symbiotic relationships 
  • What is a full-stack digital marketer?
  • The problem with labels
  • Jono’s childhood
  • How Jono feels about stepping into the limelight

References & links mentioned:

Contact Jono:

Subscribe & Review Intent Podcast

Thanks for tuning in to this week’s episode of the Intent Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

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INTENT Podcast 015: Shiggi Pakter

If you ask Shiggi what she does, she’d probably give you a very vague answer rather than going down the rabbithole of all the things that she actually does. In fact, she is so multifaceted that she has been called a “salted caramel space unicorn.” That name alone goes to show how interesting and talented of a person she is. 

Not only is Shiggi a talented DJ and editor of audiobooks, but she is also a personal trainer (but surprisingly dislikes gyms!). 

In this episode, Shiggi covers a variety of topics as colorful and diverse as the things she does for a living. She shares with us her journey to becoming the person she is today and why 2020 is the best year to think about your life and make the most out of it. 

“By being myself, that’s already leaving something positive in the world.” -- Shiggi Pakter

Some topics that were discussed include:

  • Who is Shiggi?
  • How Shiggi got into being a DJ and editing audiobooks
  • Why Shiggi hates gym but still chose to be a PT
  • Building self-confidence
  • The benefits of suffering short term to gain something in the long term
  • The problem with Social Media
  • Making the most out of 2020
  • Shiggi’’s one piece of advice on seeing the good in everything

References & links mentioned:

Contact Shiggi:

Subscribe & Review Intent Podcast

Thanks for tuning in to this week’s episode of the Intent Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

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INTENT Podcast 014: Matt Murphy

Matt loves challenges. In fact, he loves challenges so much that he swam the English Channel (and is ready to take on more!). You could say that he’s fearless...within reason.

Professionally, he has also been a Personal Trainer for 20 years and eventually shifted to Web Development after getting kicked out by his landlord. Currently, Matt is part of Internet Fit Pro and helps build sites for fitness establishments and professionals. 

In this episode, Matt passionately shares his experience as a Personal Trainer, Web Developer, and (rather extreme) swimmer. We also tackle the mindset of a person who likes challenges and how he is able to face all of these challenges, willingly and fearlessly.

“Just deal with the thing that you’ve got to deal with right now, and not worry about what’s coming.”  -- Matt Murphy

Some topics that were discussed include:

  • Who is Matt and what does he do?
  • Matt’s shift from being a personal trainer to a web developer
  • The advantage of small, boutique-type gyms
  • Matt’s swimming experience on the English Channel
  • The importance of being present
  • What pushes Matt to undertake challenges
  • Tega’s skydiving experience
  • How to navigate through the “waiting” phase in business
  • How to do something outside of your comfort zone

References & links mentioned:

Contact Matt:

Subscribe & Review Intent Podcast

Thanks for tuning in to this week’s episode of the Intent Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

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INTENT Podcast 013: Stephen Somers

From humble beginnings in a Starbucks shop in Belfast, Stephen was eventually able to grow his business, Marketplace Superheroes, into 7-figures. Not only that, he currently owns and is an investor in several other companies as well and is looking at a $12-million revenue by the end of 2020. 

But funny enough, Stephen doesn’t really consider himself to be a businessman, but rather, a marketer. 

He strongly believes that the value in a business is not in the product or service itself, but in the actual marketing of it. This approach, together with his ability to find out what customers need, has taught him many valuable insights in business that he is currently teaching to others.

In today’s episode, Stephen talks about how he was able to grow multiple companies through being ethical, realistic, and self-aware. We get to learn more about Stephen’s unique and humble view in the world of business and why that has made him the successful entrepreneur he is today.

“That’s the big thing. Knowing what you’re good at, figuring out what you’re really good at, and being honest about what you’re really good at...and then designing your life and your business around those things.” -- Stephen Somers

Some topics that were discussed include:

  • How Stephen was able to grow his multiple businesses
  • The importance of building trust in your business
  • Why Stephen considers himself to be a marketer more than anything else
  • How Stephen’s businesses came to be
  • The biggest opportunities in every business right now
  • Ethics in business
  • Finding the line between being motivational but still realistic when marketing
  • How to set realistic but attractive expectations
  • Stephen balancing family and business life
  • Learning to say no to opportunities
  • How to make the most out of your time in life

References & links mentioned:

Contact Stephen:

Subscribe & Review Intent Podcast

Thanks for tuning in to this week’s episode of the Intent Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

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INTENT Podcast 012: Joshua Koerpel

Joshua has a passion for engineering, Marketing, sailing the world, and going cross-country on his motorcycle called Genghis. His rather unique adventures have instilled in him the resiliency and confidence to excel in both life and business.

He is the founder of softwares like Funnel Mappy and Firebuilders.io which allow businesses to effectively manage their customers. And it was through Firebuilders.io that Joshua started his podcast Firebuilders Live to further inspire and educate coaches and consultants.

In today’s episode, Joshua covers an array of topics from how he started his software Funnel Mappy, to his life and learnings as a professional pirate. He talks about the importance of walking the talk and how his desire to help other people led him to starting his own podcast and trying many business ventures.

"Confidence for me is to act even though it's unknown." - Joshua Koerpel

Some topics that were discussed include:

  • Joshua’s life on the Key West
  • The origin of the Funnel Mappy software
  • How to turn a vague idea into reality
  • Finding the motivation after setbacks
  • Joshua’s learnings as a professional pirate
  • Building confidence faster
  • Joshua’s life on a boat in the middle of winter
  • Peoples’ struggles with funnels
  • The idea of “selling the sizzle and not the steak”
  • Why Joshua started his podcast Firebuilders Live
  • The importance of consistency in setting expectations
  • Life advice from Joshua

References & links mentioned:

Contact Joshua:

Subscribe & Review Intent Podcast

Thanks for tuning in to this week’s episode of INTENT Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

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INTENT Podcast 011: Tega Diegbe

Tega, the founder of the Intent Podcast, may be uncomfortable talking about himself, but this has allowed him the ability to be genuinely interested in what other people are doing. Through his connections in the entrepreneurial space, he is able to have interesting conversations with some rather interesting individuals.

He hopes that with these conversations, he will be able to help his podcast listeners find their way as well. Through his knack of wanting to develop the people around him, he is able to impart valuable knowledge to everyone he comes across. 

In this raw episode of the Intent Podcast, Tega faces the uncomfortability of hosting his first solo show. What started off as unfamiliar territory for him soon flourished into a train of thoughts from how he started his podcast to what his plans are moving forward.   

“Do more uncomfortable things, especially in business.” - Tega Diegbe

Some topics that were discussed include:

  • Focusing on growth this quarantine
  • Embracing uncomfortability
  • The 5-day challenge
  • Tega’s decision to record his first solo podcast
  • The Intent Podcast and how it started

References & links mentioned:

Contact Tega:

Subscribe & Review Intent Podcast

Thanks for tuning in to this week’s episode of the Intent Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

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INTENT Podcast 010: Tim Goodwin

Tim is a man who has lived three different lives in three very different and diverse industries. In his younger years, he went to university to do a degree in computer science and artificial intelligence. Due to him not being a huge fan of maths he graduated with a general science degree. He then spent 8 years working for tech companies and carrying out support roles where necessary. He also worked in project management as well as product management.

A little bit tired of the corporate grind, He trained to be a personal trainer and was one for another 8 years and during that time he established a reputation as a tech orientated personal trainer. Extending support to other personal trainers who struggle with the general tech requirements of running a PT business.

He also got a little bit tired of that after several conversations with his entrepreneurial clients and gave up being a PT to set up his current venture Lean Greens. Which is a nutrition supplement company based in the UK. He has been working on this since 2012.

Today, you’ll discover more about Tim's business Lean Greens and how the guy who loathed maths is now using it to run a very successful business.

“The money is not the most important thing, whilst it is something it is something that drives them, it is the game that their playing ” – Tim Goodwin

Some topics that were discussed include:

  • Dealing with Imposter syndrome
  • What makes an entrepreneur interesting
  • Who is Tim
  • Should Money be a driving factor in business
  • The difference between a Marketer vs a Businessperson
  • Contract manufacturers could be the secret weapon but you have to find the right one
  • The Cashflow Quadrant
  • How he runs lean greens
  • How he navigated managing money for his business
  • Split testing
  • Putting your money where your mouth is 
  • What do you want to be known for
  • Biggest mistakes in business Tim has made
  • A skill he’d advise a young entrepreneur to learn
  •  Understanding the customer
  • Mountain biking
  • Being better than you were yesterday
  • Lockdown
  • Take on how the world would get back to normal

References & links mentioned:

Contact Tim:

Subscribe & Review Intent Podcast

Thanks for tuning in to this week’s episode of the Intent Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing people just like you!

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INTENT Podcast 009: Mike Samuels

Mike is someone who gets joy from helping business coaches and companies in the health, fitness or supplement niche, beat their controls, harness the power of email marketing, and get their message across in a persuasive, influential, ethical way.

Mike is a very talented copywriter who ran the blog healthy living heavy lifting for a while. He also worked as a copywriter for Livestrong.

On today’s episode, we talk about how Mike started his blog healthy living and heavy lifting, where he got the interest in copywriting from and the pros and cons of a stoic personality.

“You can’t control what happens to you, but you can control what reacts to it.” – Mike Samuels

Some topics that were discussed include:

  • How healthy living and heavy lifting started
  • How he got started blogging
  • How long it took after the start of the blog to get clients
  • Solving server crash issues
  • Where he got interested in copy
  • Mindset when making money 
  • Pros and cons to a stoic personality
  • How to tap into emotions as an introvert that can move people to take action
  • Navigating Chinese whispers
  • How he approaches creating content for specific platforms
  • What his take on being a guru is
  • Why he is a Jordan Peterson fan
  • Living in political correctness gone crazy era
  • People not understanding opinions
  • Advice for someone who was looking to take control of their life

References & links mentioned:

Contact Mike Samuels:

Subscribe & Review Intent Podcast

Thanks for tuning in to this week’s episode of the Intent Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

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INTENT Podcast 008: Bob Yeager

Bob is a little bit of an enigma, in the sense that he is very mysterious and is a man with a bunch of skills you will be hard-pressed to find today. He possesses an uncanny ability to think critically and take and make informed decisions.

A gifted copywriter in his own right, he is quietly training the next generation of copy rockstars and you would not know it to look at his presence online.

On today’s episode, we go over a wide variety of topics, from Bob’s woodworking, to his copy/business mentoring. You’ll discover how society operates with group manipulation, avoiding conversations that cause conflict in the workplace as well as why people are emotionally unaccepting, amongst many other things.

“  I always say that if you're a consultant, a coach or whatever, and you're teaching the younger generation you should be teaching them from where they are, where you used to be, you're marketing to that former self Have you think about that person and what they were looking for in the trouble that you went through at that age.” – Bob Yeager

Some topics that were discussed include:

  • What it means to be conservative
  • Avoiding conversations that cause issues at work
  • Why people are emotionally unaccepting
  • Group manipulation
  • Figuring out things to do daily that’ll make life easier
  • Lack of discipline
  • Taking action over motivation
  • Self-discipline in an unfiltered world
  • Designing your life as you want
  • How social media affects kids
  • Recurring Revenue
  • Positioning yourself to obtain recurring revenue in an industry
  • How spending power in the market changes
  • Limited thinking 
  • Looking for market confirmation

References & links mentioned:

Contact Bob:

Subscribe & Review Intent Podcast

Thanks for tuning in to this week’s episode of the Intent Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

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INTENT Podcast 007: Erik Stafford

Erik Stafford is a multiple AAF-ADDY and ARDA award-winning Creative Director, brand strategist, author, and speaker.

He is Creative Director at Aimclear®, a data-driven marketing agency ranked 6X Inc. 5000 Fastest Growing Companies and winner of 14 US Search Awards, including 4X Best Integrated Agency.

Erik comes from an advertising and design background. He has released several digital training products and consulted on high-profile launches and campaigns, providing his creative expertise to foster engagement and improve conversions.

His work has been responsible for millions in sales.

Born in the midwest, growing up in Ohio and Chicago. Growing up his dad travelled a lot for work which led him as a kid to expand his horizons by getting familiar with different cultures around him. He has been an entrepreneur his whole life. He ran a successful small consultancy called Stafford Marketing for 10 to 15 years. He has also sold digital products and also worked as a web developer.

“People are a lot wiser than they used to be. Everyone has got a finely tuned bullshit detector these days.” – Erik Stafford

Some topics that were discussed include:

  • The Benefits of traveling
  • Erik’s trip to the Grand Cayman 
  • Fear
  • Pivoting
  • How the opportunity of moving to the Caribbean came about
  • How he rationalises a natural disaster
  • Response over reaction
  • Keeping up interactions
  • Navigating emotions due to loss
  • Being yourself
  • What his biggest change was on how he views things
  • What makes a good offer
  • Going from the corporate ladder to own business and then back to corporate 
  • What happiness is?
  • Social media having an adverse effect on how people view themselves

References & links mentioned:

Contact Erik:

Subscribe & Review Intent Podcast

Thanks for tuning in to this week’s episode of the Intent Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

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